6ES™
One scent. Two expressions.
An extrait de parfum built for longevity — the highest fragrance concentration, offered as For Him and For Her.
Three pours. One standard.
A tight house, on purpose. Extrait for the night, mist for the hours between, Magnesium Vitamin Air Freshener for motion — plus Mr Fresh for the ride.
Luxury isn’t a luxury here. It’s the baseline — intentional concentration, Toronto-made, built to stand out.
016ES™ Extrait de Parfum
The signature. The house in one bottle. An extrait concentration built to last the night and read as intention, not volume.
$150$10050ml · 1.7 fl oz
02Air & Body Mist
Eight moods, one house. A lighter register — dressed each morning, carried all day. Eight scents, from Ocean Fresh to Baby Powder.
$9.99120mL
03Magnesium Vitamin Air Freshener
Wellness, bottled. A clean, magnesium-infused formula in seven signature scents designed to refresh your space.
$9.99Magnesium Vitamin
04Car Hanging Freshener
Keep it fresh.™ Mr Fresh on a hang — Black Ice for the daily drive. Long-lasting scent, rides shotgun.
$4.99Black Ice
05LimitedCaribbean Limited Edition
Represent yuh islands. Island-shaped hangs, gold-edged — the full archipelago. Rep fresh. Stay famous. Caribbean made.
$4.99Limited edition
Drake
— champagnepapi · Verified ✓ · Instagram Comment
Dwayne Nathaniel Wright
Founder & CEO
The man behind the house.
Dwayne Nathaniel Wright built Fresh & Famous from Toronto — twenty years of scent mastery, decanted into a house that treats luxury as the baseline, not the exception. 6ES is his signature: the city, worn on skin.
From the foil-stamped carton to the extrait in the flacon, every detail carries his standard — intentional, unhurried, and built to stand out.
- The visionLuxury isn’t a luxury here — it’s the baseline he set for the house.
- The craftTwenty years of scent mastery, poured into every extrait and mist.
- The cityToronto’s 416, worn on skin — the 6ix, signed in every bottle.
Fresh & Famous Inc. · Toronto, ON M4W 1A8
Mr Fresh for the ride.
Black Ice. Keep it fresh.™
Car air fresheners for the daily drive and a magnesium Air & Body Mist on Walmart shelves across the US — plus Caribbean limited islands. The everyday side of Fresh & Famous.
Shop Mr FreshBorn in Toronto. Built for the world.
New releases, restocks and the occasional letter from the house. No noise — this is a quiet list.