Backed by the City
The 6ix is Fresh & Famous.
Built in Toronto, validated by the tastemakers who shape the global culture. From youth entrepreneur stages to global recognition — Fresh & Famous moves in every room.
Toronto's Own
Certified by the 6ix.
When you represent the 416, the city notices. Drake — Toronto's most globally recognised voice — backed the release, confirming that the house is delivering real luxury to the baseline.
“Hurry up and buy 6ES…cologniiiiiii”
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Seen. Recognised. Remembered.
From award ceremonies and city stages to industry events and youth entrepreneur programs — Mr Fresh has been in every room that matters.
The Scent
Worn by the city's finest.
Fresh & Famous is more than a scent — it's the signature of everyone who's been in the room and made it count.
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